Privacy policy

Last updated: 12 October 2026

This policy explains how Sleigh the Day collects and uses your personal information when you visit sleightheday.co.uk or buy from us, and the rights you have.

Who we are

Sleigh the Day is a trading name of Abell & Co Trading Ltd, which is the data controller for your personal information. If you have any questions about this policy or your data, email hello@sleightheday.co.uk.

What we collect

Order details: your name, delivery and billing address, email address, phone number (if you give it), the items you buy and any personalisation text you enter.
Payment information: payments are handled by our payment providers (such as Shopify Payments and PayPal). We don't see or store your full card details.
Messages: anything you send us by email or through our contact form.
Marketing preferences: whether you've signed up to our emails.
Device and browsing information: your IP address, browser, device type and how you use our website, collected through cookies and similar technologies.

How we use it

To process and deliver your order, including sending your order details and personalisation to our print partners and delivery companies. Lawful basis: performing our contract with you.
To provide customer service and handle returns or refunds. Lawful basis: contract and our legitimate interests.
To send you marketing emails, only if you've signed up. You can unsubscribe at any time using the link in every email. Lawful basis: your consent.
To show you relevant adverts on platforms such as Facebook and Instagram, and to measure how well our adverts work. Lawful basis: your consent (given through our cookie banner).
To keep our website secure, prevent fraud and improve our store. Lawful basis: our legitimate interests.
To meet our legal obligations, such as keeping tax and accounting records. Lawful basis: legal obligation.

Who we share it with

We only share your information with companies that help us run our business, and only as much as they need:

Shopify, which hosts our store and processes orders and payments
Printify and its UK print partners, which make and send your items
Royal Mail and other delivery companies
Payment providers, such as Shopify Payments and PayPal
Meta (Facebook and Instagram), for advertising, if you've accepted marketing cookies
Microsoft, which provides our email
Our accountants and professional advisers, and authorities where the law requires it

We never sell your personal information.

International transfers

Some of these providers store or process data outside the UK, for example in the United States or Canada. When this happens, we make sure appropriate safeguards are in place, such as UK adequacy regulations or the UK International Data Transfer Agreement.

Cookies

We use essential cookies to make our store work, such as remembering your basket. With your consent, we also use analytics and marketing cookies, including the Meta Pixel. You can choose which cookies to accept in our cookie banner, and change your mind at any time in your browser settings.

How long we keep it

We keep order and transaction records for six years to meet tax and accounting rules. We keep marketing data until you unsubscribe. We keep other information only as long as we need it for the purposes above.

Your rights

Under UK data protection law, you have the right to:

ask for a copy of the personal information we hold about you
ask us to correct inaccurate information
ask us to delete your information
object to or restrict how we use it
withdraw your consent at any time, for example to marketing
ask us to transfer your information to another organisation

To use any of these rights, email hello@sleightheday.co.uk. We'll respond within one month.

Complaints

If you're unhappy with how we've handled your information, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.